NESCAFÉ Philippines Fan’s Day
NESCAFÉ
Philippines held a Fans Day happened at Music Hall, SM Mall of Asia, Pasay City
last Saturday, November 17, 2012 in
celebration of having 2 million “Likes” on Facebook and of course having a millions
of memories shared together. Moreover, NESCAFÉ is the top Facebook brand page
in the Philippines to date.
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NESCAFÉ Philippines has shown that constant engagement and genuine interest in fans’ opinions will not only earn mass respect, but also garner love. Undoubtedly, the brand’s efforts to add local flavor to its Facebook posts have paved the way for this social media success. Understanding what matters such as friends, families, celebrations of life and love are what brought NESCAFÉ closer to the hearts of Filipinos. Still, NESCAFÉ Gold is the best coffee for me.
NESCAFÉ
Philippines was proud to announce its current position as the country’s top
brand page on Facebook. And to celebrate its success they held a NESCAFÉ Fan’s
Day, a public event that engages fans to commemorate its online journey of
reaching a milestone with 2 million Facebook likes.
A
whole-day affair packed with pocket events such as interactive video and photo
booths, games, and variety shows that reward fans that have made the success of
the brand possible. In line with this, Merienda
was also served, with the favorite Pinoy coffee sidekick - the pandesal, and
other special NESCAFÉ treats. It was a day of entertainment that brought
enjoyment to the people, which also captured millions of memories through a
one-day-only event.
To
cap the celebration, a NESCAFÉ event is not complete without the appearances of
popular local celebrities and top-favorite bands. YouTube sensation and
comedienne, Petra Mahalimuyak also joined celebrities Frank Magalona, Survivor
Philippines castaways Betong and Maey, and sports enthusiast Drew Arellano;
while Callalily, 6 Cycle Mind, and Urbandub set the stage for the after-party
concert which made the crowd insane.
As
what Mark Castillo, Consumer Marketing Manager of NESCAFÉ in the Philippines said,
“We receive overwhelming support every
day on Facebook. One post may get as many as a thousand likes and shares, and
comments may reach up to the same level – we’re blown away. It is heartwarming
to see people love and understand your product at almost the same level that
you do, and through this event we say, ‘Thank you’.”
Just
to give a little info regarding the status of the brand page over the years, it
was launched on Facebook on July 8, 2009; in December 2011, it reached the 1
million mark, and shortly a year after, on October 23, it held its spot as the
no.1 brand page in the Philippines, with 2 million likes. Hooray! NESCAFÉ
shared that from the time it hit a million fans, it has been adding over a
thousand fans every day, and now that they’re at 2 million, fans grew daily by
over 3,000 likes.
NESCAFÉ Philippines has shown that constant engagement and genuine interest in fans’ opinions will not only earn mass respect, but also garner love. Undoubtedly, the brand’s efforts to add local flavor to its Facebook posts have paved the way for this social media success. Understanding what matters such as friends, families, celebrations of life and love are what brought NESCAFÉ closer to the hearts of Filipinos. Still, NESCAFÉ Gold is the best coffee for me.
For more information NESCAFÉ Philippines, visit their website, like them on Facebook, and follow on Twitter.
Enjoy the moment, have a cup of Nescafé Coffee!
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